This section will discuss the three main characteristics of the object's working web design, the website. The objective of this presentation is that you can learn how to fund comprises a site to choose how is the most desirable address site design, ie how to combine the characteristics and a precedence over another to achieve are best suited to meet corporate objectives. Power shape their design from knowledge of what a website is to let him reach the goal of all work to create corporate identity, that the object created perfectly represent the company and propelled forward.

Interaction: this is the hallmark of a website. Any design conveys a message that comes from the company and goes to the receiver, the consuming public, but that does not allow more exchange of information there that is, the message is unidirectional: from the company to the public and there dies. By contrast, a website that allows people receiving a message through the design of significant site can interact with it, feel attracted or not, feel comfortable or not, and so on and able to convey that sentiment to the company as well as to convey their concerns, comments, questions, opinions, requests, complaints, suggestions, etc.. Through the contact section, visitors respond to the message of the company and in turn, the company can answer these messages. Thus establishing the interaction between the parties, user and business become partners in a fluid dialogue. This communication flow a number of benefits. For customers, the ability to resolve their concerns in an expeditious manner, comfortably and not have to resign themselves to being passive recipients of messages from the company. For the company the benefit is very important because it achieves two things very valuable: firstly, this creates a familiarity communication between customers and the company doing that they are much more likely to buy goods or engage the services it offers before those of competitors. Secondly, all information is gathered over time, all messages that come spontaneously from the public may be analyzed by a specialist in marketing to pursue a marketing campaign exceptional given the large amount of information to you available for use in a market survey. This information is valuable not only because it is spontaneous and talk about the tastes of customers but because it is limited almost exclusively to the interests of the target group as those outside it was hardly contact the company via its website at Web.

But there is also another kind of interaction possible. In the previous call-user company to call user-site to the next. In this case we speak of an interaction without further human intervention to the user. The designs convey a common message narrowed, a promotion, a new advertising campaign, some company information, etc.. and that's all you can hear the receiver. For example, in a triptych can submit bids for a business travel destinations in Europe during the low season, but not submitted to the company, or anything outside advocacy. In this case, the public can only make do with knowing what it shows. On the other hand, when I visited the site of a company the user intervenes and manages information at will: it can meet the company if it so desires or just see the bids, can bus car about something without informed about anything but cares, that is, is the user who decides what they want and know what is not. Thus, all the information it receives receives very much because it is imposed or not is something that you do not care, is elected and is about things that interest you. This not only generates a feeling of pleasure but an effective information very high because it always reaches the right person.

Presence in the market: because the Internet is today a means of communication extremely widespread and used daily throughout the world, you have assured that whatever their target group, he uses the Web. With this certainty, you can start a campaign positioning on the Net to be made known there. This reputation of having on the Internet will be transferred to the market that operates because you are the MIM people sailing and buying. In other words, this is an impressive marketing tool if used correctly. One company that has a very competitive Aguerre and that fails to achieve sales and recognition you want can be found on the Internet how to reverse this situation.

Online Office: with the arrival of industrialization and globalization, companies no longer have their building as a reference point for the public. Previously, the company was building the site to which people resorted to interact with it or the material element from which believed in the company (when thinking about the company thought it through thought or remembrance of their building ). This is no longer the case. Most people are not familiar with the building in which businesses operate and often do not even know companies operating in their area. This happens because companies today are abstractions, entities that do not have a reference point as a building material and that only exist if they are remembered and thought by the public. But if a company is thought, it is necessary to give the audience a reference point, a place from which pensarla, a place to go with their concerns: that place is now the site. There people can leave their complaints, their doubts, their questions, their concerns and receive answers. The website has become the new office customer service: a virtual office for the digital age.