These two elements, typography and colours, have the particularity of being chosen by the customer in most cases. Other design decisions are not taken into account by customers, however, these two together. Because of this we felt appropriate to make some clarifications in this regard and submit these two elements so that you, while customer can make the right decisions and leave a little personal taste aside to deal with technical issues and more conventional web design. Signal, then two aspects of each element to guide the best possible although we remind you that always consult your designer and take careful account of their views because he is who knows the particular case.
We begin with typography and then turn to color. In this first step will see the ways in which transmits information typography and some technical issues that will clarify some restrictions to be made.
Mode of transmission of information: there are two ways in which typography conveys a meaning to the recipient: the verbal and nonverbal. The first is the everyday use of the letters to write the words, the material, write simply. In other words, is how denotativa transmission of information: the meaning is clear and precise and does not tell variety of interpretations. The non-verbal way is something more complex but also known throughout the world, if only intuitively. The typography has a meaning in itself regardless of the meaning of words, even this may be other than that. For this reason, and because there is no convention on the precise meaning of the fonts LLAMA "connotativa" this form of transmitting information because it suggests a parallel to the explicit meaning. For example, if we wrote a text with typography seriously comic generated a contradiction since the typography and graceful child has nothing to do with the content of the text. This will generate a semantic contradiction and the reader is confused. That is why we must take into account what they want to communicate car to choose the font and not get carried away by lis tastes person.
Type source: there are two kinds of typography: serif (or Serif) and sans serif (or without Serif). The first is the oldest and it is those sources that the termination of the letter is decreed by a stick crossed that acts as support of the lyrics. An example of this type of source is the famous Times New Roman. The Serif that characterize this typeface was formerly used to achieve lengthy endings in the parent typographic printing. With the advance of technology, there was a good ending without needing the Serif and this gave birth to the s sans serif fonts. We recognize this typeface known in Arial.
The use of serif typography was not reduced with the emergence of the sans serif. This is best understood in light of studies that have shown that in printed materials such as books and magazines, serif typography is preferable to his successor. This is because, apparently, Serif help communicate a point with another making reading an enjoyable and less tired sight avoiding the reader disperse. But if you set, you will not find almost any site that uses serif typography. This happens because serifias fail to be properly defined by the monitors (something that they can make printers) and thus, if they are used, it generates a nebulous on the text that is absolutely counterproductive because rather than prevent it from being tired contributes to the view that is tired faster. That is why you have to choose sans serif typeface for its site in case of longer texts (That is, a title or notice it can use serif typography given its minimum length).
It also restricts the choice of typeface about 8 rather than the thousands you may have on your computer. They are used only some fonts widespread as it is necessary that they are installed on the computer from which the site is displayed. The widespread use fonts ensures that there are no problems in this regard.
When it comes to color talk about two key aspects: its semantics and its printing capacity.
Semantic: is something similar to what happens with the non-verbal mode of transmission of typography. There is no fixed convention and accurate information about the meaning of colors but there are some basic guidelines. We do not intend to list them here, this is something you have to investigate and find out with their designer. Generally, certain colors are used for certain items. For example, blue is the color for corporate excellence. It is advisable that you choose the color of its main site in relation to the conditions rather than personal interests. First, the color should be consistent with the color of the corporate logo: this is basic and very important. Secondly, the color should be consistent with the type in which you move. (Surely, the color of the logo is also the color of the item so that there will be no contradiction at this point).
Printing: colors with those working on site are those of the RGB color palette while those who played the printer are CMYK. That's because monitors and digital video devices only reproduce RGB colors. The RGB palette is broader than the CMYK and therefore if you want to print some element of your web design must transform it to CMYK to the printer could reproduce. In this transformation colors vary slightly but it is always best to do this mandar something printed in RGB because the printer does not know what to do and the result is disastrous.
Check our friends' websites